People fail in network marketing for a number of reasons. Sometimes, it is not the program, but the person. Most of the articles involving network marketing focus on the failures in network marketing with the business and not the participant. People that get involved in network marketing are looking to make big money for a small investment quickly. In network marketing, that is not the case. Working a network marketing business can be very difficult, but that is something anyone investing in these types of businesses should know up front before they get started. Most people are just not up to the challenge. People fail in network marketing not because of the product, compensation plan, but sometimes themselves.
People fail in network marketing, in my opinion for the following reasons: They are totally blown away by the business presentation given by one of the network marketing millionaires. Most people are looking for financial success without breaking the bank. Network marketing has been touted to be the easiest way to do this. However, most meetings and business presentations are like a pep rally. They get you pumped up and the prospect lives the meeting feeling that, “Anyone can do this business and be successful.” This is not the case. People shouldn’t focus so much on the hype, but the probability of whether they could actually work the business and see a profit. So, instead of the blame of not succeeding being placed on the meeting facilitator it’s all about the prospect and whether they are prepared for network marketing.
When instant success doesn’t come, the recruit begins to blame the company, the product, the marketing plan, lack of support from their upline and sponsor. Sometimes the sponsor and upline are lax in training their new recruits, but anyone that wants to succeed will find someone else within the business that is successful and latch onto them. Where there is a will, there is a way. The new recruit needs to understand, once they invest in a business money exchanges hands and sometimes depending on their sponsor and upline that is the goal. Unfortunately, some upline and sponsors do not realize it would be more beneficial for them to slow down and train their downline how to be successful instead of only looking for the quick fix of adding to their downline and collecting the bonus off of the new recruit.
No commitment to the business which means working the business on a consistent basis. Most network marketers do not put forth the effort necessary to succeed. However, the new network marketer should not have to shoulder sole responsibility. Sometimes, the sponsors is also at fault because they do not have the experience, understand the business and are unable to coach the new recruit on how to be successful in the business. The recruit is basically left flailing in the wind. What happens with most people is that apathy begins to creep in and at that point the business that they were so excited about starting begins to suffer.
Another reason for failure that goes hand in hand with no commitment is the network marketer’s mindset. For example, if the recruit invests in a business and still has a job, the job is the focus. It is very difficult to change the mindset of a recruit if their main focus is their paycheck. Let’s look at this, for years one has worked in a system where their time is exchanged for money. Their paycheck is a constant; they show up for work, the paycheck is there. The recruit’s network marketing business in their mind it is not really a sure thing. A recruit doesn’t miss income they’ve never had from the start. So, their business remains stagnate until the recruit basically gets around to working their business. So, not only is there a problem with commitment, but also changing one’s mindset when it comes to being in business for you.
Most new recruits are impatient. The expectation is that they make a profit from the business immediately. When it doesn’t come, they become apathetic not wanting to put forth the time and effort into their business to make money. Once the recruit becomes apathetic, they become resigned which leads to them quitting the business within 90 to 180 days after their involvement. Some call on their sponsors who themselves may be in the same boat or do not have a working knowledge of network marketing and what it entails to be successful. Usually, the upline is very difficult to talk to because they are busy building their own businesses.
One of the most serious reasons people fail in network marketing is being rejected by friends and family. Their circle of influence becomes small and they may begin to avoid the recruit because they don’t want to hear about the latest and greatest network marketing business. Rejection from friends and family members can easily set the tone and convince the new recruit that maybe this is not the business for them. They drop out for lack of support from those closest to them.
Last, but not least the recruit that practices company jumping. The recruit jumps from company to company looking for the quick financial fix. They don’t understand that network marketing if you don’t have the support of family or friends where they are not willing to be a part of your business that you have to pursue other avenues which will take time. Most people, blinded by the get rich quick soul stirring speeches during business meetings are not open to working a business long enough to realize the fruits of their efforts. So, they jump companies in an effort to continue chasing the belief of the easy profit and success.
No pressure or hyped up claims… just real information you can use.
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