I know most of you reading this newsletter have been told NO by your family and friends and maybe on occasion your two-year-old. Not to mention cold prospects. NO is a serious word. We tell our kids NO when they are going to do something that will harm themselves or just going to do something that is just not a very good idea. Remember saying NO to a child and the reaction you got? Either they would ignore you, appear shocked or give you a look to imply confusion or at times defiance. Now, what if you attach a slap of the hand to that NO. Well, it becomes something altogether different at that point, right?
So, what is the word NO? The Merriam-Webster Online Dictionary has several definitions of the word. The dictionary states NO is used as a function word to express the negative of an alternative choice or possibility; used to express negation, dissent, denial, or refusal; an act or instance of refusing or denying by the use of the word NO.
The Dictionary.com Unabridged (v 1.01) states NO is a negative used to express dissent, denial, or refusal, as in response to a question or request; to reject, refuse approval, or express disapproval of; used to express refusal, denial, disbelief, emphasis, or disagreement; a negative response; used to express strong refusal, doubt, or disbelief.
And then of course there is NO which is a lake of south-central Sudan. Formed by the flood waters of the White Nile, it varies in size seasonally. There’s one other definition for NO and that is a symbol for nobelium a radioactive transuranic element in the actinide series with atomic number 102, artificially produced in trace amounts. Wow.
None of the definitions offered any descriptors of the term that would indicate NO has a positive connotation. Is NO ever used as an affirmative or positive answer? It is if you’re an internet or network marketer!
First, one needs to learn to not become attached to the word NO. I think due to our upbringing because all us were children before and started off with being told NO and have experienced the feelings that goes along with the term. So, as an adult we have to change that negative programming so NO doesn’t mean that I’m saying NO to you, but that I’m saying NO to your opportunity, product or service.
Growing up, we are told NO! However, as a child or growing adolescent we don’t understand that being told NO is not a personal affront to us, but to whatever the action or behavior we are exhibiting at the time we hear the word NO. This will encourage introspection and change in your mindset for it to be fully effective and not be a point of contention when approaching your warm and cold markets.
I believe the coaching techniques where new prospects or MLMers are told to collect decisions, but in order to do so you have to hear the NOs to get to YES! So here are some pointers:
1. Say NO first. If you come across someone that hems and haws and can’t give you a straight answer then they will be that way in your business. Additionally, you may always have to chase them down to be your customer. At the first sign of someone not being able to make a decision about your opportunity, service or product tell them NO that it may not be as good an opportunity or product or service for them as you had previously thought. Thank them for their time and listening and move on to the next person. This is a very empowering method and works like a charm.
2. Don’t react to the word NO. Remember, people have a choice. When you were asked, you had a choice. You could have stated NO, but chose Yes, instead. The same with people you meet. Would you want someone that cannot or won’t commit to what you’re asking them to consider or someone that is able to make a decision and stick to it. It doesn’t matter if they are your customer or perspective business partner. Someone that is serious and able to fulfill commitments is someone that you want to invest your time with.
3. The gurus or what they call the top money makers will tell you to step out there and just do it. In my opinion, this is a process. It can be a low process, but one that can be accomplished with coaching and mentoring. Keep in mind not everyone is gregarious and comfortable with making requests of people and coming to terms with not getting the right response. We all approach people and in our mind we already hear the word Yes!
So, for those that can’t stand to hear NO, keep in mind it is a process and after awhile when you hear NO it won’t be so devastating and you will understand that it is not about you, but they really may not want what you’re peddling or to join your opportunity, sometimes they really can’t afford it or cannot fulfill the commitment to you as a business partner or customer. Why would you keep hammering away at these people? That’s like beating your head against brick wall and then of course in your warm market you risk alienating yourself you’re your friends and family if you are wounded emotionally by the word NO. It’s okay to say NO. Think of yourself when the shoe is on the other foot and you have to tell a network marketer NO.
4. Stop the NO phobia. Sometimes we emotionally and mentally paralyze ourselves because of the NO phobia, our own fears, the negative self talk and/or tape running in our head. This takes some introspection on your part. What happens to you inside when you hear the word NO. What have you attached to the word NO. What stops you from moving forward after you hear NO? If you let the word NO stop you from moving forward, your reaction can create the worse outcomes…inaction and complacency.
5. Show up prepared, full of energy and enthusiasm. Don’t get in the habit of demanding something in return to those you reach out to and waste your energy on expectations over which you have no control. Be positive and rely on the quality of what you can offer the person and not so much as what they can do for you. So, when and if that NO comes, it becomes about them because they’ve passed up the chance to possibly make an enormous difference in their life.
If you want to hear positive affirmation for your opportunity, product or service, approach your prospects with your emotional and mental armor on keeping in mind that you may hear a NO before you receive a YES. Just know and believe that there are plenty of YESes out there just waiting to be found!
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